Furniture fair in Dubai attracts more companies from Brazil
This year, 19 Brazilian companies will attend Index, to be held from May 18th to 21st in the United Arab Emirates. Manufacturers exhibit furniture ranging from affordable to stylish high-end pieces.
São Paulo – This year, 19 Brazilian companies will attend Index, the furniture and decoration fair that takes place in Dubai, United Arab Emirates, from May 18th to the 21st. It means eight more companies than in the edition of 2014.
“Based on the results of the previous edition, more companies showed interest in attending, especially those that work with a more sophisticated design”, said Willian Casarim, manager of the project Brazilian Furniture, which organizes the Brazilian participation in the event.
Brazilian Furniture, a project that promotes exports from the furniture sector in Brazil, is managed through a partnership by Brazilian Furniture Industry Association (Abimóvel) and Brazilian Trade and Investment Promotion Agency (Apex-Brasil).
According to data from the project, in 2014 the companies that attended Index signed deals worth US$ 1.038 million in the fair, with an estimation of US$ 4.34 million in sales for the following 12 months.
During the event, Brazilian companies established 610 contacts, especially with buyers from UAE, Saudi Arabia, Jordan, Qatar, Oman, Bahrain, Algeria, Kuwait, Zambia, India, Kazakhstan, Turkey and Nigeria.
This year, the companies that will be at the Brazilian stand are Artesano, BRV, Butzke, By Poli, Carraro, Cristais São Marcos, Muiltimóveis, MZ Artes, Politorno, Kappesberg, Rotta, Saccaro, Santos Andirá, Telasul, Tora Brasil, Unicasa, Valeria Totti, Vamol, and another company that is being selected by the project.
According to Casarim, Index “is the main showcase” for Brazilian companies to display their products in the Middle East. “Index continues to be the biggest stage and visibility center for Brazilian companies”, he said.
According to the manager of Brazilian Furniture, the majority of the Brazilian companies attending manufacture affordable and intermediate-priced furniture, but there are also manufacturers of higher value-added pieces. He says that Index is “considered a conceptual fair, in which the companies have great opportunities to display their new products”.
Casarim says that the Middle East is considered a priority for the Brazilian Furniture project. The main buyers of Brazilian furniture in the region are the United Arab Emirates and Saudi Arabia.
In 2014, Brazilian exports from the sector to the UAE grossed US$ 1.8 million, an increase of 3% over 2013. To Saudi Arabia, last year, Brazilian sales of the furniture industry stood at US$ 521,300, a 9% increase over the previous year. Total exports from the sector in 2014 reached US$ 686 million.
*Translated by Sérgio Kakitani