Texas de Brazil steakhouse opens Dubai unit
The United States-based restaurant that serves Brazilian cuisine inaugurated its first franchise in the emirate. Located in the Mall of Emirates, the diner is the chain’s first one in an Arab country.
São Paulo – Texas de Brazil, a United States-based churrascaria (steakhouse) that serves Southern Brazilian cuisine, inaugurated its first unit in Dubai, the United Arab Emirates last week. Located in the Mall of the Emirates, the unit is also the brand’s first franchise in an Arab country.
“Restaurants in Dubai are thriving – there are all types of restaurant concepts here and a growing demand for US restaurant brands in particular because they are associated with quality. The Mall of the Emirates is one of the finest malls in the world and is the perfect location to introduce our unique Brazilian-American churrascaria dining experience to UAE residents and visitors,” the brand’s Brazilian-born Culinary director Evandro Caregnato told ANBA in an email interview.
The new restaurant is the brand’s 41st and the UAE are the sixth country to have a Texas de Brazil outlet. Most of the units are in the US, but there are branches in Mexico, Puerto Rico, Aruba, South Korea and Trinidad Tobago as well. The Texas de Brazil barbecue restaurant was founded in 1998 by a family from Dallas, Texas with ties in Brazil.
The unit in Dubai measures some 515 square meters and accommodates up to 190 patrons. It has been launched in partnership with the local company Gourmet Gulf, which has become a Texas de Brazil franchisee. The Texan brand plans on opening units in other emirates as well.
The restaurant at the Mall of the Emirates opens daily for dinner and from Sundays to Thursdays for lunch. All of the beef served at the Dubai diner are halal, chef Caregnato guarantees, and goes on to explain the origin of the foodstuffs. “All beef served at Texas de Brazil is high grade and from the USA, our lamb is from Australia, our chicken is from Brazil and we are also serving prawns during dinner,” he remarks.
According to Caregnato, the menu didn’t require much tampering with to adapt to the tastes and restrictions of the Dubai crowd. “We adapted the menu only as needed, as we are trying to keep our menu as authentic as possible. We aren’t serving pork, we’re serving mocktails instead of cocktails, and we’ve removed the alcohol from the dishes that called for alcohol in our recipes. We will be including a few local dishes if we feel it is needed,” the Culinary director explained.
Texas de Brazil
Location: Mall of the Emirates
Al Barsha 1 - Dubai - United Arab Emirates
For reservations call +971 4 340 3392
*Translated by Gabriel Pomerancblum